Local applicant
Align eligibility, authorisation and responsibility for the product.
COSMETICS & PERSONAL CARE
Indonesia Cosmetic Notification
& Regulatory Services
MediPass coordinates a qualifying Indonesian notifier and import arrangement, connecting BPOM notification, the DIP, shipment imports and ongoing maintenance, supplies the channels you appoint, and plans halal compliance separately.
YOUR MARKET-ENTRY PRIORITIES
Prepare for the Indonesia market.
BPOM & DIP
Connect notification details with safety, quality and claims evidence.
Import & halal planning
Treat shipment requirements and halal as separate workstreams.
REGULATORY OVERVIEW
Badan Pengawas Obat dan Makanan (BPOM)
BPOM regulates cosmetic notification under Regulation 21/2022. Regulation 25/2025 sets updated ingredient requirements, while Regulation 18/2024 governs labelling, promotion and advertising. Check the applicable effective dates and transitional provisions when updating older product files.
Who is responsible locally?
Eligible applicants include Indonesian cosmetic manufacturers, qualifying contract-giving businesses and importers. For foreign brands, confirm the eligible local importer, business readiness and authorisation from the manufacturer or product owner.
- Cosmetics regulator
- BPOM
- Separate halal authority
- BPJPH
- Notification validity
- 3 years
- Technical file
- Dokumen Informasi Produk (DIP)
FROM ASSESSMENT TO MARKET
The Indonesia notification pathway.
Review formula, use and claims
Confirm cosmetic scope and screen the formula against Regulation 25/2025. Review claims and artwork under the applicable BPOM labelling and advertising rules.
Prepare the local applicant
Confirm the eligible Indonesian applicant, business documents, manufacturer or product-owner authorisation and required production or import arrangements.
Complete the DIP and filing data
Prepare the DIP before notification. The file covers administrative information, raw-material and finished-product quality, safety assessment and evidence for claimed benefits, under Regulation 17/2023.
Submit the BPOM notification
Complete the cosmetic notification through BPOM’s online process. Check the resulting product particulars and notification number before commercial circulation. Notification is valid for three years.
Prepare import and ongoing controls
For imported consignments, assess the applicable Surat Keterangan Impor (SKI) requirements through e-BPOM. Keep the DIP, labels, notification and safety-monitoring arrangements current.
BUILD THE RIGHT FILE
Documents to prepare.
Start with complete manufacturer information.
The checklist supports an initial readiness review. The exact filing and supporting evidence depend on the product, applicant and supply arrangements.
Keep the technical file usable.
DIP preparation is a continuing responsibility, not only a filing exercise. BPOM guidance permits Bahasa Indonesia and/or English for the DIP; consumer label requirements must be assessed separately.
- Full quantitative formula, intended use and proposed claims
- Local applicant eligibility and business information
- Manufacturer/product-owner authorisation and applicable manufacturing evidence
- Product particulars and proposed Indonesian market labels
- DIP with quality, safety and claim-support evidence
- Import documentation and halal-readiness information, as applicable
PRODUCT PRESENTATION
Labels and claims need a local review.
Labels & mandatory information
Review required Bahasa Indonesia consumer information and the applicable exceptions under Regulation 18/2024. Check identity, intended use, directions, ingredients, responsible-party details, batch/expiry information, notification details and required warnings for the product.
Claims & market communication
Promotion and advertising must be accurate, supported and consistent with cosmetic use. Review labels and online sales materials together so that the market presentation does not exceed the product’s evidence or scope.
AFTER THE FIRST NOTIFICATION
Keep the product compliant as it changes.
Notification and product changes
Plan renewal within the applicable BPOM procedure. Assess formula, product, manufacturing and applicant changes before implementation, rather than assuming an existing notification covers a changed product.
Import and post-market readiness
Product notification does not replace shipment-specific import requirements. Maintain the DIP, complaint handling, traceability and arrangements for regulatory queries or corrective action.
Halal: check the latest enacted timetable before fixing a launch date.
PP 40/2026, enacted on 14 October 2026, moves the cosmetic halal phase-in to 17 October 2028. Before fixing a launch date, still check BPJPH implementing arrangements and whether the product is in scope. Halal compliance remains separate from BPOM cosmetic notification.
Indonesia cosmetics halal requirements and latest timeline →
HOW MEDIPASS SUPPORTS YOU
Local notification, import support
and post-market maintenance.
Supporting overseas manufacturers entering Indonesia through a compliant local entity and supply arrangement, serving the distribution, retail and e-commerce channels you appoint.
Local notifier & DIP
Coordinate a qualifying local applicant, product-owner authorisation, BPOM notification and a complete DIP.
Import authorisation & shipment formalities
Working from the notification holder and a lawfully authorised importer, connect the SKI, shipment documents and supply to your appointed channels.
Post-market & halal compliance
Keep following up on the DIP, notification, labels and safety matters; plan halal requirements as a separate workstream.
You choose and manage your sales channels; MediPass puts the local responsible entity and import support in place per project. The actual entity, authorisation, premises, service scope and delivery arrangements are confirmed before kick-off.
COMMON QUESTIONS
Planning your Indonesia launch.
Is the cosmetics authority the Ministry of Health?
BPOM administers cosmetic notification and product controls. BPJPH administers the separate halal framework. Confirm product scope first because other product categories may follow different regimes.
We have no Indonesian company. How do we work with our own distribution channels?
A qualifying local entity can take on notification and import arrangements; an overseas manufacturer does not need to set up a local company solely for this. MediPass coordinates applicant eligibility, brand authorisation, the DIP, import and supply to your appointed channels; the entity actually bearing responsibility and the service scope are confirmed before kick-off.
Does BPOM notification also complete halal or shipment clearance?
No. Assess halal certification and applicable import documentation as separate workstreams alongside the cosmetic notification.
Must the actual importer be the same company as the notification holder?
Not necessarily. The applicable rules allow the notification or marketing authorisation holder, or an importer authorised by it, to apply for the cosmetic SKI Border. Applicant eligibility, authorisation, the e-BPOM account and per-shipment documentation still have to be in place; importing on the strength of another company’s notification alone is not possible.
PLAN YOUR INDONESIA MARKET ENTRY & SUPPLY
You build the sales channels.
We connect compliance and supply.
Share your products, formulas, manufacturing country and the sales channels you plan to work with. We will map out local notification, import arrangements and ongoing maintenance against Indonesia’s requirements.
EXPLORE OTHER MARKETS